What makes the ideal PR Account Manager? A love of the ever-changing media industry and how it plays a part in public relations. You’re curious and creative. You love conceptualizing and executing events and activations that make a brand or client come to life. You would look forward to exploring some of the best pockets of the region with a journalist and showing them hidden gems along the way. You’re constantly looking for the next media outlet or writer to pitch your client. You dream of top-tier media placements. You’re positive, engaging and want to make an impact. You don’t view your career as a “9 to 5” but an extension of who you are and what you care about.
Preferred Qualifications:
- At least four years of experience in public relations, preferably with an agency.
- Experience in travel, wine and/or hospitality industries is a plus. Previous clients could include consumer brands, travel destinations, wine or hotels.
- A bachelor’s degree in a relevant field (public relations, marketing, communications, journalism, etc.).
- Demonstrated ability to manage large projects and small teams simultaneously, function as a daily client contact, and plan and execute strategies to meet the clients’ needs.
- Strong local, regional and national media relationships, preferably with consumer, business, lifestyle, wine and travel writers and/or outlets.
- Experience in media relations and PR campaign development and execution
- Proven ability to delegate and quickly evaluate and edit the work of other team members.
- Exhibit solid writing and editing skills.
- Excellent written and verbal communications skills are a must.
Responsibilities Include:
- Oversee operational performance of accounts, ensuring the quality of the work, deadlines are met while paying attention to budgets. .
- Play a major role in understanding the client’s goals, creating and updating their public relations plans and consistently manage against them.
- Serve as daily client contact.
- Maintain and build media relationships in the local market, as well as provide national media relations campaign ideas and strategies
- Consistently offer strategic thinking that is current, timely and meets the client/brand marketing goals.
- Build relationships with media, local/national influencers and thought leaders to meet client needs.
- Demonstrate strong media relations skills, including creating and driving campaigns and media events.
- Support integrated accounts (agency services beyond PR), working with creative, media and web teams to ensure agency and client success
- Demonstrate attention to detail and time management skills while juggling a portfolio of clients with various deadlines and expectations.
- Embrace a commitment to continuous learning in the public relations and marketing field.
- Supervise staff junior to you on projects.